In today’s highly competitive consumer landscape and with perceived military threats all around, minimizing the potential for threat is a core competency for us. Whether this is a potential military security threat or a threat to your product brand reputation, any threat should be treated with a great deal of planning and risk mitigation. Defining processes to minimize the effect of the threat should it occur, should be a critical behavior of most companies.
Social media has mobilized the general public like never before. Previously, quality threats could be managed by the company internally without the general public having too much knowledge of the issue, but the widespread use of Twitter, Facebook, and social media has meant that any product recall or failure will now go viral in minutes, causing a potential meltdown in brand reputation and share prices.
ADS is a critical partner in the field of airport security; we are proud partners with TASC on the TESS TSA contract. We provide key support on critical tests to ensure that airport checkpoints and check baggage areas are safe from threats. We work with all stakeholders in the planning, execution, reporting and analysis of essential test & evaluation events to assure this objective.